Privacy Policy for InstaMeals Ready Foods, Ltd.

InstaMeals Ready Foods, Ltd. ("InstaMeals," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, store, and share information when you use our website, mobile application, meal delivery services, and AI Nutritionist program.
By using our services, you agree to this policy. If you do not agree, please do not use our services.

1. Who This Policy Applies To
   This policy applies to:

   • Customers who order meals through our website or mobile app
   • Users enrolled in or exploring our AI Nutritionist personalized nutrition program
   • Anyone who contacts us or creates an account with InstaMeals

   Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18.
2. Information We Collect
   Account and order information — When you create an account or place an order, we may collect:

   • Name, email address, phone number
   • Delivery and billing addresses
   • Payment information (processed by our payment providers; we do not store full card numbers)
   • Order history, meal selections, and delivery preferences

   AI Nutritionist and wellness information — If you use our AI Nutritionist features, we may collect health and lifestyle information you provide or authorize us to access, including:

   • Age, height, weight, target weight, gender
   • Activity level and fitness goals (e.g., weight loss, muscle building)
   • Daily or weekly check-in data: step count, sleep duration, workout calories burned, and weight updates
   • Meal logging and adherence to your meal plan
   • Personalized nutrition targets (calories, macros, activity goals)
   • Weekly progress summaries and coaching insights

   Health app data (optional) — With your explicit permission, our mobile app may read limited data from your device's health app (such as Apple Health or Google Health Connect), including:

   • Steps (step count)
   • Sleep (sleep analysis / duration)

   You can deny or revoke this permission at any time in your device settings. If you do not grant access, you may still use InstaMeals and AI Nutritionist by entering data manually. We do not use health app data for advertising, and we do not sell health or fitness data.
   
   Device and technical information — We may collect:

   • Device type, operating system, app version
   • Push notification tokens (to send order updates, check-in reminders, and optional health-sync prompts)
   • IP address, browser type, and usage data on our website
   • Cookies and similar technologies (see Section 8)

   Communications — If you contact support or respond to surveys, we collect the information you choose to share.
3. How We Use Your Information
   We use your information to:

   • Process and deliver meal orders
   • Provide customer support
   • Operate the AI Nutritionist program, including:
     • Creating personalized meal and nutrition plans
     • Setting weekly calorie, macro, and activity targets
     • Tracking your progress toward your goals
     • Generating weekly insights and coaching messages
   • Sync optional health data (steps, sleep, workout calories) to reduce manual entry and improve the accuracy of your progress tracking
   • Send transactional messages (order confirmations, delivery updates) and, with your consent, reminders (e.g., daily check-ins, meal logging)
   • Improve our products, security, and customer experience
   • Comply with legal obligations

   AI processing: We use automated systems, including third-party artificial intelligence services, to generate short, personalized coaching text based on your weekly nutrition and activity metrics. We send summary metrics (not your full health history) for this purpose. AI-generated content is for informational and motivational purposes only and is not medical advice.
4. Legal Basis (Where Applicable)
   Depending on your location, we process personal data based on:

   • Contract — to fulfill orders and provide AI Nutritionist services you request
   • Consent — for optional health app access, marketing communications, and certain analytics
   • Legitimate interests — to improve our services, prevent fraud, and ensure security
   • Legal obligation — where required by law

   You may withdraw consent for optional processing (such as health app access) at any time via device settings or by contacting us.
5. How We Share Information
   We do not sell your personal information.
   We may share information with trusted service providers who help us operate our business, including:

   • Payment processors
   • Delivery and logistics partners
   • Cloud hosting and database providers
   • Push notification services
   • AI service providers for generating coaching insights from aggregated user metrics
   • Analytics providers (in de-identified or aggregated form where possible)

   These providers may only use your data to perform services on our behalf and are required to protect it.
   We may also disclose information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger or acquisition).
6. Data Retention
   We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

   • Order and account data — retained while your account is active and as required for tax, accounting, and legal purposes
   • AI Nutritionist and health-related data — retained while you use the program and for a reasonable period afterward unless you request deletion (subject to legal retention requirements)
   • Health app data — stored only as needed for your check-ins and progress tracking; you may request deletion of your account data at any time
7. Data Security
   We use administrative, technical, and organizational measures to protect your information, including encryption for sensitive data in transit and access controls for our systems. No method of transmission or storage is 100% secure, but we work to safeguard your data against unauthorized access.
8. Cookies and Tracking (Website)
   Our website uses cookies and similar technologies to remember preferences, analyze traffic, and improve your experience. You can manage cookies through your browser settings.
9. Your Rights and Choices
   Depending on your location, you may have the right to:

   • Access the personal information we hold about you
   • Correct inaccurate information
   • Request deletion of your data
   • Restrict or object to certain processing
   • Export your data (data portability)
   • Withdraw consent for optional processing (including health app access)

   To exercise these rights, contact us at support@instameals.com. We will respond within a reasonable timeframe as required by applicable law.
   Health app permissions: You can enable or disable access to your device's health app (such as Apple Health or Google Health Connect) at any time in your device's privacy or health settings.
10. International Transfers
    Your information may be processed in Canada and other countries where our service providers operate. We take steps to ensure appropriate safeguards are in place when data is transferred across borders.
11. Health and Medical Disclaimer
    InstaMeals and the AI Nutritionist program provide general nutrition and wellness information only. Our services are not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before starting any diet or fitness program, especially if you have a medical condition.
12. Changes to This Policy
    From time to time, InstaMeals Ready Foods, Ltd. may update this Privacy Policy to reflect changes in legal requirements, industry standards, or our own internal practices. Customers will be informed of significant policy updates through various channels, which may include notifications on our website, email announcements, or other appropriate methods of communication. Continued use of our services after such updates constitutes your acceptance of the modified terms.
13. Contact Us
    InstaMeals Ready Foods, Ltd.
    Toronto, Canada
    Email: support@instameals.com
    For privacy-related requests, please include enough detail for us to verify your identity and respond to your inquiry.